Joseph Piñeiro

Joseph Piñeiro
Growth Marketing Strategist & UX Expert
An award-winning, data-driven digital marketing professional passionate about creating exceptional value for customers and driving user growth through SEO, PPC, CRO, and UX strategies.
Portfolio
Case studies of projects I've worked on that produced the greatest results.
OSHAcampus Course Pages Redesign
By analyzing user behavior and competitor offerings, I identified areas to improve our underperforming OSHA 10 and 30 Construction course pages. I focused on making the value proposition clearer by using bullet points and a dedicated USP section. Information architecture was revamped with a tabbed view to reduce scrolling and a floating course card replaced the navigation bar for easier access. These changes, along with a focus on CTAs, resulted in a significant improvement in conversion rate (18%) and revenue (21%).
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Learn2Serve State Pages Redesign
Traffic to our food handler and alcohol state pages was high, but conversions were dropping. To address this, I conducted competitor research and identified key user experience improvements. These included adding a course comparison tool, user testimonials, a Spanish language option, and bulleted USPs to clearly communicate the value proposition. Trust logos were also incorporated to build confidence. Rigorous user testing ensured these changes were effective in driving conversions. The result? A stellar 57% increase in revenue and a 52% jump in conversion rates.
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Awards
Annual awards for recognition of exceptional performance and service to customers in back-to-back years.
Work Experience

360TRAINING, AUSTIN, TX
SENIOR GROWTH MARKETING MANAGER, JULY 2022 TO PRESENT
● Spearhead the development and implementation of SEO strategies, including content management, on-page optimizations, schema,
and link-building tactics, while overseeing the SEO team.
● Coordinate and conduct SEO audits using Screaming Frog, SEMrush, and Ahrefs to identify and address technical SEO issues.
● Monitor and manage PPC spend of over $150k per month within Google AdWords, Bing Ads, and Taboola to maximize net billings
and ROAS.
● Drive efforts towards organic search optimization and ROI maximization by performing thorough keywords research and identify
buyer persona to better target identified audiences.
● Monitor redirects, click rate, bounce rate, and other KPIs and generate detailed results reports for use by senior management.
● Suggest improvements in processes and productivity in collaboration with web developers and the marketing team.
● Stay up to date with the latest SEO and digital marketing latest trends and best practices.

SEARCH ENGINE OPTIMIZATION MANAGER, FEBRUARY 2020 TO JULY 2022
● Research, analyze, and report relevant search engine keywords and trends while developing off-page optimization initiatives, such as
link-building.
● Collaborate with creative and marketing teams to produce engaging, relevant content in alignment with SEO strategies.
● Coordinate social media and pay-per-click (PPC) campaigns with search engine marketing (SEM) strategists.

GEEK POWERED STUDIOS, AUSTIN, TX
SENIOR SEARCH ENGINE OPTIMIZATION SPECIALIST, OCTOBER 2018 TO FEBRUARY 2020
● Achieved measurable success in managing all aspects of SEO for 18 clients across diverse fields, tailoring results to their unique
needs.
● Played a key role in the design, development, and deployment of dynamic websites for new clients, including writing SEO content for
the sites.
● Authored and posted biweekly company blog posts regarding SEO and digital marketing initiatives.
● Worked with clients and marketing managers to determine the client’s goals, then carrying out tactics to meet those goals.
● Developed am SEO strategy based on relevant keywords for driving traffic to the website and identified areas for improvement.

ROVERPASS, AUSTIN, TX
SEARCH ENGINE OPTIMIZATION SPECIALIST, MARCH 2017 TO OCTOBER 2018
● Piloted the design and execution of automated email marketing campaigns, resulting in response rates of over 20%.
● Conducted in-depth research into backlinks of competitors within the vertical (using ahrefs) and identified candidates for the
affiliate program.
● Formed and strengthened relationships with successfully implemented affiliates through consistent communication.Add paragraph text here.
About

I'm an award-winning, data-driven marketer passionate about crafting innovative digital strategies that drive business growth and user satisfaction.

My expertise includes:
SEO & Content Marketing
Conversion Rate Optimization (CRO)
User Experience (UX) Design
PPC Advertising
Currently, I lead a team at 360training, using A/B testing and data analysis to boost KPIs.

In my free time, I enjoy exploring the outdoors, writing poetry and prose, and learning from non-fiction books.

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